Wibiya Widget

Saturday, December 11, 2010

Range Rover Evoque launch at the Sandton's Radisson hotel December

My mate Wayne Buckley and I popped in at Sandton's Radisson hotel to check out the launch of the new Range Rover Evoque this past Wednesday.

It was evident that this was a launch for Land Rover as there were quite a few of these vehicles parked outside of the hotel. Inside they had done an amazing job with sound and lighting, which was quite pink I must add. With drinks and snacks making the rounds among the guests it sure turned into a fun evening.

The centre of attraction was the new Range Rover Evoque. It would have been great to see the physical vehicle but guests had to make do with a life-size wire model of the vehicle painted pink and images of the SUV scrolling across the plasma screens. The wire car was rumored to have cost 250K to have had made, but I am not buying into that.

Apparently this vehicle is the smallest and most fuel- efficient SUV ever to be launched by the British brand and Victoria Beckham played a lead role in designing the interior. I think the vehicle is definitely targeted to the female market, which explained all the pink that evening.

With guests such as socialite Edith Venter and Hlubi Mboya, best known for her role as HIV positive Nandipha in the hugely popular daily soap, Isidingo, Craig Jacobs, brainchild behind local Eco fashion brand, Fundudzi and Siphiwe Mpye, Deputy Editor of GQ Magazine it was clear that the launch of this SUV was a big thing.

Later that evening some guests including Wayne and myself made our way up to the all exclusive ZAR nightclub for a little bit of a jiggle, I must add, ZAR has the most amazing views of the golden city, Johannesburg.
All in all I give my evening a 10 out of 10 and a big well done to Land Rover on their new Range Rover baby!

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