This past weekend Nic and myself popped by the 4th Street, lightly sparkled launch that was held at the East City Studios in Cape Town. The PR agency, GirlAbout Town did a fantastic job at hosting and entertaining guests such as celebrity photographer Denzil Jacobs, Clouds Drummond from the andlollipops blog, pro surfer turned model Roxy Louw, Frank Muggeridge, producer Matthew Hallett, fashion blogger Jasna Zellerhoff from Fashion Jazz and television and radio presenter Kia Johnson for the evening.
With a 1950s inspired glamour theme, think polka dots, head bands, mini skirts with an added dash of 4th street’s signature pink and throw in some jazz and swing music, the evening most certainly topped my weekend.
The first time I got to have a glass of 4th Street wine was at the Grape Day Out event, recently held in Stellenbosch, however the ‘lightly sparkled’ range had not yet been launched. We literally purchased 6 bottles of wine, the sweet red, sweet rose and sweet white.
Admittedly, I don’t fall into the brand’s target market, however I can see why the brand’s fun, flirtatious and ‘girly’ identity appeals to the young female millennial consumer. With that said, I do prefer the sparkled range to the still range, the bubbles tend to diffuse the sweetness of the wine, which allows the taste to gently settle on ones taste buds.